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Using sex to sell products

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Sex attracts attention. Though it's often a taboo subject, advertisers that use sex in their marketing often create effective and memorable campaigns. Brands such as Victoria's Secret and GoDaddy. In sales, gaining the attention of clients and potential buyers is often half the battle. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.
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Sex in advertising

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Sex Sells: 10 Of The Most Effective Examples In Advertising

Since day one, brands have been using sex to sell their products and spark conversations. It draws attention and plays into our most primal human desires: to be wanted and to be loved. Some brands rely on sexual imagery and innuendo more than others, but the ones that do send the same message: this product will boost your sex appeal. Travel back in time to the s, when women — and their sex lives — were buttoned up.
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Why Sex Sells…More Than Ever

Subscriber Account active since. Abercrombie Even the most conservative of companies rely on sex to sell their products. It plays into one of our deepest human desires.
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Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e.
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